My Task is to Promote Bali Aggressively in India, Dhiraj Kumar


Badung is one of nine regencies of Bali, the acclaimed top holiday destinations in Indonesia. The area of Badung covers Bali’s most heavy tourist destinations including, Kuta. Legian, Seminyak, Jimbaran,Nusa Dua, Canggu, Uluwatu, and Mengwi where major tourism infrastructures support the tourism development of the island.

Dhiraj Kumar, Managing Director, Air Guru Travel Solutions, is an ‘Honorary Representative for Badung Regency Bali’ appointed by BPPD Badung Tourism Promotions Board, Indonesia. Air Guru Travel Solution focuses majorly on leisure outbound travel and corporate travel segments. Dhiraj  started Air Guru Travel Solutions with a vision to make everyone travel and see how beautiful this world is.

Excerpts from the interview:

As Honorary Representative for Badung Regency Bali, what exactly is your role?

 My foremost role is to showcase the beauty of Indonesia to the Indian tourists. The growth from Indian market   has been phenomenal.  Badung tourism income contributes 65 per cent of Bali total tourism income. It is equal to around 40 per cent of tourist arrival to Indonesia.  India, with the population and economic growth has become very potential contributor to number of arrivals in Bali.  With strong  tradition connection between Bali and  India, the destination has  natural attraction among  Indian travelers. The numbers are very effective and it is increasing day by day. Two years back India was in ninth position in terms of tourists inflow . Now it has come to sixth position. So I will be working aggressively  to bring more and more tourists from India.


What is the average stay of an Indian tourist in Bali ? Are there any strategies  to increase their  length of  stay?

Badung is an endless destination to explore. As of now on an average people stay for three to four nights in Bali.  This is too less to explore the  beauty of the  country.  Sixty per cent of the travelers only visit Kuta. There are also other places to visit like Seminyak, Nusa Dua, Jimbaran and many other places. What is being sold in the Indian market is  leisure. Maxium leisure is sold to the honeymooners. They contribute more than 65 per cent of the tourists arrivals from India.  It is a healthy number but there is  much more potentiality. We also want to cater to family groups.

What about sports tourism?

Bali has some of the best golf courses in the world. We have hosted many tournaments coming from Malaysia, Singapore, Australia and New Zealand.  My role is going to be to create awareness about the opportunities for sports tourism. The target is to bring India under three or four number in terms of tourists arrival in Bali. We want the Indian corporate world to take part in  the  golf tournaments . I am planning to approach the Young President’s Organisation in India which is a network of young chief executives to  come to Bali for their corporate meetings and to explore the magnificent golf courses.img-20170803-wa0038

How important is going to be Bollywood as a segment.

Very important.  We want Bali to be an important destination for the Bollywood film-makers. It would go a long way in attracting Indian tourists. For example the film Zindagi Na Milegi Dobara was shot in Barcelona in Spain. It resulted in a 40 per cent increase in the Indian tourists during  that season. So we want to invite  the film production houses and give them all sort of support. To begin with  we  want to crack award shows to happen in Bali. I am very close to it. It is likely to happen sometime in 2018

What is the USP of Bali?

We have everything which a tourist place should have. Sun, beaches, mountains, volcanoes and other destinations. We have deep culture. When you travel towards East, what you expect is hospitality and beauty—something which we have in abundance.

Source : Corporate Tourism

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